The Story

Hi, I’m Ward, the founder and heart behind Ascanbe, my very own watch brand.

My journey into watchmaking began out of pure fascination with automatic watches. I spent countless hours watching tutorials and videos, and in 2018, I challenged myself to create my first watch; a special piece for my wife. What started as a personal challenge grew into something more as I crafted one-off watches for friends and family, all while dreaming of turning Ascanbe into a brand that could reach a wider audience.

This year, that dream is becoming a reality.

After years of working for multinational companies in the food and beverage industry, I learned that partnering with the best suppliers is the key to achieving exceptional results. I applied that same philosophy when it came to Ascanbe. Months of sourcing and refining have led to the creation of our first three watches. 

These watches are the product of dedication and passion, carefully assembled by skilled watchmakers in the Netherlands. No flashy marketing campaigns (for now), just a focus on creating beautiful, reliable watches at a fair price for you.

It’s been an incredible journey, and I’m excited to launch these first three Ascanbe watches with you. 

Enjoy, and live life Ascanbe!