ASCANBE amsterdam — EST. 2018

The First Chapter.

Discover the J1

The result of countless small decisions

Every proportion, finish and component is refined through countless iterations, each improving the one before it. Individually, these decisions may seem insignificant. Together, they define the watch. Because true quality is never the result of a single idea, but of getting every detail right.

— The J1

Engineering, on display.

The J1 Skeleton was designed around a single principle: every component should deserve to be seen.

Rather than concealing the movement behind a traditional dial, the J1 reveals the mechanics that power it. Every bridge, every gear and every finishing detail contributes to a watch that is as fascinating to observe as it is to wear.

Built around a Swiss automatic movement and assembled entirely by hand in the Netherlands, the J1 represents our belief that exceptional craftsmanship should never be hidden.

Swiss Movement · Sapphire Crystal · 50m Water Resistant

Explore the J1 →

— The Craft

Three Disciplines, One Object

The Movement

Swiss-made. Mechanical. Automatic.

At its heart beats the Sellita SW200.

A movement chosen for its precision, reliability and proven performance. Visible from both sides, because exceptional engineering deserves to be seen.

The Case

Designed for a lifetime of wear.

Crafted from solid 316L stainless steel, the 40mm case combines balanced proportions with refined finishing. Built to feel effortless on the wrist, every day.

The Dial

Where engineering becomes design.

Rather than hiding the movement, the skeleton dial makes it part of the watch. Every opening is intentional, revealing the mechanics while preserving clarity and balance.

Ascanbe didn't begin with the ambition to build a watch brand. It began with the determination to build a watch I'd be proud to wear every day.

Ward Grasveld, founder

Your story starts here.

The first Ascanbe you'll own. Unlikely to be the last.

Shop the J1